Kobe beef. Its name has soar far and wide across the globe as the premium of Japanese beef. Regardless the fact that its lower standing in Japan, outside Japan Kobe beef is all the rave. Interestingly, Matsuzaka beef, its superior, is less well known. People outside Japan flock to high class restaurants, willing to pay premium above premium just to have a bite of Kobe. Little do they know, what they are having is a fake branded beef.
I savored my first faux Kobe Beef in 2006, in a Japanese restaurant, downtown Chicago.